Sen Yuh / MberryTW
A bilingual business website for Sen Yuh that brings product education, certifications, B2B enquiries, consumer content, video, and ecommerce paths into one clearer digital presence.
What the website needed to hold together.
Sen Yuh serves more than one type of visitor. A distributor or commercial buyer needs product information, company credibility, certificates, and a direct enquiry path, while a consumer may arrive looking for education, videos, articles, or a way to buy.
The website therefore needs to behave as a business platform rather than a single campaign page. English and Traditional Chinese content also need clear routes without making the navigation feel duplicated or confusing.
How the website system was approached.
The site uses a product-led information hierarchy with separate paths for company background, products, certifications, educational content, contact, and shopping. The visual direction uses natural cream, green, and red tones so the product remains the strongest visual cue.
Commercial trust is supported through certification content, specific product information, B2B enquiry routes, and a structure that can continue growing with new articles, videos, and ecommerce content.
What this work demonstrates.
- Bilingual information architecture
- B2B and consumer journeys on one domain
- Product and certification content
- Ecommerce and enquiry paths
- Responsive brand-led design
This case study describes the website scope and presentation only. No traffic, revenue, ranking, or conversion result is claimed without verified measurement data.